Featured Case
Brand + Product Pivot
KNEWZIE
Q&A Tool -> Knowledge Community
$1M+Funding Secured
View Case Study
EVOLVING WITH
PASSION.
UPDATING BY
DESIGN.
Sunny Yixin Sun
10+
Years Experience
— About Me
Hi, I am
Sunny.
Senior Creative Specialist with more than 10 years of expertise building and scaling iconic brands like ASB, Fonterra, and Open Country. I excel at bridging the New Zealand and Chinese markets — combining high-end visual storytelling with data-driven design logic across Print, UI/UX, and Video. By integrating AI-powered workflows and advanced data analytics, I deliver high-conversion creative solutions that balance artistic vision with commercial efficiency. A highly adaptable professional with strong project management skills, I drive business growth through strategic visual assets and cross-functional collaboration.
Core Expertise
Branding & Visual StrategyPackaging & ProductionUI/UX DesignSocial Media & Digital MarketingProject ManagementAI-Enhanced Workflow
Work Experience
2023 – Present
Senior Brand Consultant & Independent Designer
TouchpointCC · Auckland, NZ
- Lead end-to-end brand projects for corporate clients
- Deliver complete branding systems, web design & exhibition planning
- Integrate AI tools to streamline research and design workflows
2021 – 2023
Senior Graphic Designer
TouchpointCC · Auckland, NZ
- Lead complex creative projects & mentor junior designers
- Plan multi-platform campaigns (FB/IG/RED)
- Bridge NZ brands into Chinese market with cultural adaptation
2019 – 2021
Graphic Designer
TouchpointCC · Auckland, NZ
- Design comprehensive branding systems, packaging & UI/UX
- Manage print production & technical accuracy
- Create assets across digital & print media
2015 – 2019
Graphic Designer & Production Specialist
DPS Creative · Auckland, NZ
- Design signage, vehicle wraps & physical branding
- Operate large-format printing & pre-press production
2014 – 2019
Contract Designer
I2 Studio & Pin Solutions · Auckland, NZ
- Branding systems, packaging & social media design
- WeChat layouts, QR codes & motion graphics
2012
Junior Designer
JNC Print · Dunedin, NZ
- Digital printing & pre-press
- Customer service & quoting
Education & Certifications
2010 - 2012Degree
Diploma of Graphic Design
St George Institute of Learning
2012 - 2015Degree
Bachelor of Animation and Graphic Design
Unitec Institute of Technology
2024 - 2025Degree
NZ Certificate in Early Child Education and Care
New Zealand Skills and Education College
2026Cert
AI Essentials
Google · Coursera
2026Cert
Digital Marketing
Google · Coursera
Case Studies
A closer look at projects where brand systems, product experiences, and launch-ready communication came together.
Selected Works
A curated set of design pieces across branding, digital, and print.
Clients
Trusted by brands across FMCG, finance, and technology.
